Bulk text message sending has by far the best engagement rate of any marketing medium in South Africa. Whereas marketing emails can sit unread, phone calls can go can go unanswered and leaflets can be thrown out before given a second glance, bulk text messages are almost always read, and read quickly.
95 out of 100 of your customers who have opted into your text messaging program OPEN and READ your mobile messages within 2-3 minutes.
The keyword here, however, is “opted in.” With text message sending, it’s not ethical (or legal) to bulk send unsolicited messages. You can only bulk text customers who have subscribed to your text messaging list. Fortunately, most online text marketing services provide an easy way for customers to opt themselves in and out straight from their mobile phone.