With Mobile Marketing becoming more mainstream we thought it might be a good idea to define some of the basic terms used in the mobile marketing industry.
SMS (Short Message Service)– A standard for telephony messaging systems that allow sending messages between mobile devices that consist of short messages, normally with text only content. (Text Message)
MMS (Multimedia Messaging Service) is a standard way to send messages that include multimedia content to and from mobile phones.
Short Code – Short numeric numbers (typically 5 digits) to which text messages can be sent from a mobile phone. Wireless subscribers send text messages to common Short Codes with relevant keywords to access a wide variety of mobile content.
Keyword– A word or name used to distinguish a targeted message within a Short Code Service.
These are some of the basic terms used in SMS Marketing.