Looking for some great Bulk SMS Marketing ideas? While you’re busy thinking about employee scheduling, what specials to run in the dining room, how many kegs to order or when will the fire marshall’s visit to your club be over, we’re thinking about YOUR sms marketing GOALS. Specifically, we’re thinking about top killer ways your restaurant, bar or club can benefit from our bulk sms marketing service.
#1. BARS: Fill up a slow night
Have Cool Marketing Group send your opt-in subscriber list a discount coupon or offer that expires in 4 to 8 hours. Let’s say Wednesday from 9pm to 11pm is one of your slowest days and times of the week. Offer a FREE drink to everyone who shows up at your establishment and shows their promotional text message to the bartender or waitress. Let’s say you have 250 people on your “weeknight” Bulk SMS subscriber list. Request we send out your FREE drink offer Wednesday morning around 11am, right when people are thinking of food and drink. You’ll probably get around a 10-15% response rate. Now you’ve turned your near- empty bar into one with some energy and about 25-35 people.
Nothing drives sales up than warm bodies. Who the heck wants to walk into a near-empty bar (or restaurant)? Call me strange, but I’m a big fan of busy bars and restaurants. When I walk into a crowded establishment, especially on an off night, it validates my choice. This is one of several popular Bulk SMS marketing ideas that get results.
#2. RESTAURANTS: Stop wasting products
If you have 10 steaks in your walk-in that won’t make it another night, then offer them at a major discount (half off?) to the first 10 customers. Think about it, no more waste. When your chef needs to use an item up quickly, have a text message sent to your subscriber list and offer the first customers to respond a nice discount on those specific items. Putting a limit on the number of discounts (first 10 or first 20) available is a great way to drive the results you’re looking for. From your opt-in subscriber’s frame of mind, fear of loss or missing out is the biggest motivator of all. Many restaurant owners and managers would never think of this tactic but it is one of many creative Bulk SMS marketing ideas we’d like to share with you.
#3. CLUBS: Jump start the night
Offer your Bulk SMS club subscribers free admission (no cover charge) or 1 free drink to anyone who shows up before 9pm with your text message in hand. Make sure your door staff and bartenders know about the SMS only promotion so they know how to deal with people showing them the text message.
Let’s say your VIP list has 200 people on it and your club typically doesn’t get hopping until 10 or 11pm. Have the text message sent out in the afternoon and offer the first 50 club-goers who get to your club by 9pm free admission or 1 free drink (or something else creative that will be cool, valuable and exclusive). Suddenly you’ve got an hour or two head start to the night and your lines will begin to cue earlier. Need a few more club Bulk SMS marketing ideas? Talk with us today!
#4. BARS: Create a flash mob
Offer your Bulk SMS subscribers a free drink to the first 30 people who show up at your bar, but ONLY IF 30 people show up at the designated time like 10pm on a Wednesday or Thursday. Just pick a night when business is typically slow.
As popularized on Youtube and increasingly popular with the under 25 crowd, you have just created an instant scene by creating a Flash Mob using SMS marketing for bars. The offer is ONLY valid if a minimum of 30 people show up. Here is the power of social networking. Your SMS message may even be forwarded to your customers’ friends to make sure the 30 person minimum is reached. To really get a bang for your buck, let them know you’ll be posting a video of the Flash Mob on your Facebook Page and/or Youtube.
Consider tying in a vendor or sponsor who can offer these customers a cool, valuable and exclusive promotional giveaway. What a great video and photo opportunity that people will be talking about and sharing on social networks!
#4. RESTAURANTS: Let it rain
When rain is impending send out a Bulk SMS alert to your subscriber list offering them a deal that can’t be missed. Remember, fear of loss is a big motivator, especially when the offer is only valid for a few hours or one day. Your text message can say something like “Hi (customer’s name). It’s (your name) from (your restaurant) and I’ve got a sweet rainy day deal to pass on. Today ONLY WHILE ITS RAINING come in and get (your cool, valuable and exclusive offer). Just show this text msg.
Take advantage of strange or atypical weather when you have access to unlimited Bulk SMS marketing ideas and message requests with www.SMSsouthafrica.co.za.
