Marketers continue to underestimate the effectiveness of text messaging (bulk SMS) for marketing campaigns. It’s not as sophisticated as mobile applications and developed mobile websites – but it’s far more effective.
Here we highlights 6 key points to consider when sending any text message marketing campaign.
6 Key Elements of an Effective SMS Marketing Campaign
- Create a valuable offer
- Start with an offer
- Include a direct call to action
- Create a sense of urgency
- Make the offer exclusive
- Mention your brand name